by Sarah Orchard | Branding, Customer experience, Marketing tips
I can’t believe how some companies treat their customers. They damage their brands and customer loyalty at every turn. The scenario…. A customer stays with them and renews their service subscription or repeat purchases, then the company charges them more...
by Sarah Orchard | Branding, Customer experience, Fruitful Marketing Ideas newsletter
An area of marketing that I’m very passionate about is pro-active management and creation of the customer experience. In my previous life(!) when I worked at the European HQ for Avis car rental, I was customer and brand champion for the business and one of the...
by Sarah Orchard | Branding, Customer experience
Well some would argue “Most definitely”. Others might say “No, who do you think you are Nike!” “Aren’t slogan’s a bit cheesy these days?”. Well I would say as a minimum you need to make it crystal clear, what it is that...
by Sarah Orchard | Customer experience, Online marketing
I recently used Mazuma Mobile to recycle two unwanted handsets and I have to say I was very impressed with the total customer experience. Not something that happens very often these days! The layout, design and usability of this website really impressed me. It was...