by Sarah Orchard | Copywriting, Customer experience, Online marketing, Small business marketing, Websites
Are you spending money to create and promote your website but not getting the results? Websites cost both significant time and money to create, maintain and constantly develop, and we have them for our businesses for good reason. They need to deliver key marketing...
by Sarah Orchard | Customer experience, Small business marketing, Some really useful stuff
Finding a Customer Relationship Management (CRM) system that enables you to manage your business contacts and leads is really important but finding one that is affordable for small businesses can be tricky as the licensing can be very expensive. Highrise is such a CRM...
by Sarah Orchard | Customer experience, Customer loyalty
A Twitter post my marketing guru, Malcolm Levene prompted this post. He said: “We all want our customers to be loyal. And in order for that to occur, we must provide them with enough reasons…” So my question may seem a little odd – as many...
by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Marketing tips
Do you have a customer satisfaction survey to monitor your business performance and guage customer loyalty? Obviously if you are constantly seeking new business it sort of answers the question for you! But perhaps you simply don’t focus on customer rentention...
by Sarah Orchard | Customer experience, Customer loyalty, Marketing tips, Small business marketing
Show your customers some love! No, I don’t mean sending them a bouquet of flowers or chocolates? Or do I? When it comes to customer retention marketing techniques, sometimes the simplest things can have the greatest impact. And many small businesses forget to do...
by Sarah Orchard | Customer experience, Customer research, Some really useful stuff
Who says you don’t get anything in life for free? Survey Monkey, is a free online survey tool and is just fantastic. It’s one of my personal favourites that I use frequently. I use it to conduct my own customer feedback and reviews. I also use it on behalf...