by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. Last week I walked into the office at my son’s school and all fingers pointed at me, and one of the staff declared: “she’ll know, she’s a writer!” (Well it’s better than being told I’ve forgotten the lunch...
by Guest Blogger | Copywriting, Customer experience, Customer research, Marketing tips
Guest blog from Rachel Williams, professional copywriter I’ve become increasingly aware that, for business owners, it’s often hard to see the wood for the trees when it comes to communicating with their target audience. It’s one thing knowing what you want to tell...
by Guest Blogger | Copywriting, Marketing tips, Online marketing, SEO
A guest blog from Rachel Williams, professional copywriter. In my last post I shared my top 10 tips for writing good content, but made no mention of search engine optimisation (SEO) – a deliberate omission because it’s worthy of its own article. So this article should...
by Guest Blogger | Copywriting, Marketing tips, Websites
A guest blog from Rachel Williams, professional copywriter. Did you know that most people decide whether they want to stay on a web page in less than a second, and most don’t even read content properly – they scan for relevance, picking out individual words and...
by Guest Blogger | Copywriting, Marketing tips, Small business marketing
A guest blog from Rachel Williams, professional copywriter. A few weeks ago I was driving down the A3 and had to smile as I overtook a small van. It belonged to a decorator and the company name and logo was emblazoned over its sides and rear, supported by the...
by Sarah Orchard | Copywriting, Customer experience, Online marketing, Small business marketing, Websites
Are you spending money to create and promote your website but not getting the results? Websites cost both significant time and money to create, maintain and constantly develop, and we have them for our businesses for good reason. They need to deliver key marketing...