by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. Years ago, when I worked in house at a design agency, I was kept busy not only with paid work but with requests from colleagues to help write letters, submit insurance claims and the like. The requests were...
by Guest Blogger | Copywriting
Guest blog from Rachel Williams, professional copywriter. I recently met with a prospective client to chat about the possibility of working with them and was pretty much completely thrown by one question they asked: which other copywriters do you admire? I have to...
by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. If it wasn’t for the fact that this particular story came so soon after Christmas I would have been tempted to think it was 1 April! I heard it first on Radio Five early one morning and then read it on the BBC...
by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. 1. Check your spelling Always my number one. Poor spelling can have such a negative impact on a business. It suggests a lack of care and poor attention to detail – what more effective way to cast doubts about a...
by Guest Blogger | Copywriting, Marketing planning, Marketing strategy, Small business marketing
Guest blog from Rachel Williams, professional copywriter. In the weeks leading up to Christmas I found it virtually impossible to concentrate on work. For every sentence I tried to string together there was a message alert racing around in my brain – had I bought...
by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. Struggling for inspiration that would prompt me to write my next blog post, I did what any rational adult would do and decided to do something else instead! That something else was ‘helping’ my son prepare a...
