by Sarah Orchard | Blogging, Marketing tips, Social Media
So you’ve got a blog but how big is your audience and how can you attract more readers? Well, it’s a simple answer – your content is king. Of course, the reality is that it can be a challenge to come up with relevant and engaging content – hands up anyone...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Online marketing, Small business marketing, Websites
Once upon a time successful marketing was akin to ‘whoever shouts the loudest will be the most successful’. Big budgets meant expensive advertising campaigns and direct marketing, which meant companies could essentially buy themselves new customers. But there has been...
by Sarah Orchard | Blogging, Some really useful stuff, Websites
Watch out, there are theives about! You’ve carefully crafted your blog posts or website wording and thought about interesting and valuable content to share with your audience, and then someone comes along and nicks your words, word for word! It happens and...
by Sarah Orchard | Blogging, Social Media, Some really useful stuff
I often get asked by clients, what tools and software I use personally and recommend for various marketing tasks. I’m happy to share these here on my blog for all to enjoy and benefit from – in my ‘Some Really Useful Stuff’ section. I’ve...
by Sarah Orchard | Blogging, Some really useful stuff
…Or was it just me? I have to confess I’m self taught on WordPress – always a dodgy approach by any means but needs must and all that. I sat in on a WordPress website training course for one of my clients being run by B Websites last week and I have...
by Sarah Orchard | Blogging, Marketing tips, Social Media
Blogging, as we all well know, is a great way of connecting with an audience, but it’s really important to measure how well your blog performs, if only to justify the time you spend on it and demonstrate its marketing value. There are a number of blog measurement...