by Sarah Orchard | Social Media
We’re all quite comfortable now with the likes of Facebook, Twitter and LinkedIn – the rather ‘old hat’ social media platforms! – but there is a constant stream of newer platforms out there, and some of them are well worth taking a look...
by Sarah Orchard | Social Media
You have to hand it to them, today’s teenagers (often called Generation Z – post Millennial or Generation Touch!) are incredibly savvy about social media. They’ve grown up during the evolution of social media, smart phones and tablets, and they seem to...
by Sarah Orchard | Online marketing, Social Media, Video
So have you noticed anything different when videos pop up on your Facebook timeline. Maybe that lots of them start playing automatically? As is normal in the world of social media, things have been changing! Gone are the days of uploading videos to YouTube and then...
by Sarah Orchard | Design and print, Great marketing examples, Marketing tips, Small business marketing, Social Media
During the summer I received a piece of direct marketing through the post that bemused me somewhat. Seymours Estate Agents is a local company, very successful and pretty good at what they do, but I really wasn’t sure about this particular campaign. First of all, the...
by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...