by Sarah Orchard | Email marketing, Great marketing examples, Small business marketing
A while back I received a great campaign from a company called Executive Offices. Whilst their service is not something I actually need, I really admired how this company has gone about marketing itself – my own ‘marketing hat’ rarely comes off and I’d...
by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff
So you’ve set up a fantastic Facebook page for your business and you’re adding regular content to feed your followers’ appetite for your services or products. But what about those people who are not addicted to social media (I know, I know, controversial!) and don’t...
by Sarah Orchard | Online marketing, Social Media, Websites
Since it was launched in 2006, Twitter has grown exponentially in size and use. By the end of 2014 it was firmly established in the top 10 of websites visited, had over 500 million users and well in excess of 280 million active users. Who knows what those figures...
by Sarah Orchard | Social Media, Websites
So can you remember all your passwords for the many and various websites you’ve registered with? If you’re anything like me you’ve probably got a list as long as your arm stashed away somewhere safe – or have you already discovered that Facebook is the only login you...
by Sarah Orchard | Social Media
In amongst inane celebrity tweets, Twitter has quietly developed into the social platform of choice for customers to ask questions, raise customer service issues and generally complain! Recent research shows that it now outperforms Facebook in this respect – 59.3% of...