by Sarah Orchard | Branding, Marketing strategy, Small business marketing
As a marketing consultant I believe that one of the key – and most beneficial – services I can provide to any business owner is to ensure that they have a strong, relevant and powerful brand with which they can grow their business. In my previous life I managed the...
by Sarah Orchard | Branding, Customer experience, Design and print, Small business marketing
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. Over the last few...
