by Sarah Orchard | Branding, Marketing strategy, Small business marketing
As a marketing consultant I believe that one of the key – and most beneficial – services I can provide to any business owner is to ensure that they have a strong, relevant and powerful brand with which they can grow their business. In my previous life I managed the...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing, Video
I recently set myself a bit of a challenge. Actually, it’s the kind of thing I might suggest of many clients – and, I admit it, it’s far easier to ask someone else to do it than it is to do it for yourself. Isn’t that always the way! 🙂 I’ve been wanting to...
by Guest Blogger | Copywriting, Customer experience, Marketing strategy, Video
Guest blog from Rachel Williams, professional copywriter. I got back from my summer hols a few weeks ago and, quite apart from having a fabulous time (ah, the memory of sun and heat!), I had one small and rather inconsequential experience that is still making me...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
My guest blogger, Rachel Williams, recently wrote about an issue she encountered with a client asking her to basically copy what another company had written for their website. It made me cringe as a marketer not only from a copyright and legal point of view, but it...
