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What has Native Video, Periscope and a Meerkat got to do with your small business marketing? All is revealed!

by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites

Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...

Why visual content works best on Facebook!

by Sarah Orchard | Online marketing, Social Media, Video

So you’ve made sure your business has a page on Facebook, you’re posting regularly – but are you using that presence to its best effect? In a previous article about Facebook business pages, I mentioned that visual content is five times more effective in engaging...

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