by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...
by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Social Media
So you’ve joined every social network you can finder – Twitter, Facebook, LinkedIn, Google+ and YouTube! But being on 5 or more social networks and giving all of them half-effort will not generate the right results. The reality is that as a small business owner (more...
by Sarah Orchard | Free and low cost marketing ideas, Online marketing, Small business marketing, Social Media
Over the last few years there’s been a quantum leap by large companies and brands in how they connect with their audiences. Traditionally, huge budgets would be thrown at marketing and advertising campaigns to communicate services and product messages, but all this...
