The Big 5 social media networksSo you’ve joined every social network you can finder – Twitter, Facebook, LinkedIn, Google+ and YouTube! But being on 5 or more social networks and giving all of them half-effort will not generate the right results. The reality is that as a small business owner (more than often doing all your own marketing) means you just won’t be able to give them the time and attention they need.

But which social networks do your ideal customers use? Do you actually know? I recommend that every small business owner should find out which social media platforms have the highest concentration of their ideal customers. You can look at using Facebook’s free advertising platform or LinkedIn’s search features to research and find out who is using each network or take a look at a tool like Follower Wonk,

Orchard Marketing Associates is 5! And to celebrate, I’m publishing a series of blog posts on the theme of ‘five’ throughout January 2012. Designed to help make your marketing more fruitful in growing your small business quicker!