by Sarah Orchard | Marketing promotions, Marketing tips, Small business marketing
We all know that we listen to recommendation from other people much more than paid for advertising. Especially since we are bombarded with so many marketing messages every day. If someone has experienced somewhere or something first hand we trust their opinion....
by Sarah Orchard | Free and low cost marketing ideas, Marketing promotions, Marketing tips, Small business marketing
There are many different types of promotional tactics and these can be targeted at end consumers/clients, staff or your distribution channel – retailers and intermediaries. Many businesses immediately resort to price cutting and discounting but there are many...
by Sarah Orchard | Marketing promotions, Marketing tips, Small business marketing
Having gone to the trouble of creating a fantastic promotion and pre-selecting which of your customers might respond best. Don’t forget to think about how you will track and evaluate how well your promotional campaign has worked. Effective tracking methods...
by Sarah Orchard | Marketing promotions, Marketing tips, Small business marketing
Sales promotion can be a very effective marketing technique in your small business marketing toolkit and in this new ‘social’ world, sites like Twitter and Facebook, can even help you spread your promotion like wildfire, even take it global in an...
