by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Small business marketing
Yes, I know, it’s a really obvious question to ask. But I was prompted to take to my keyboard after I met with one of my associates yesterday. We found ourselves discussing the fact that if you do the same things all the time you get the same results, and just how...
by Sarah Orchard | Email marketing, Marketing tips, Online marketing, Small business marketing
Do you measure which of your marketing efforts are working for your business? Measuring the marketing you undertake for your small business is vital as you need to know what approaches are right to target your customers and which of these are working best. Doing...