by Sarah Orchard | Marketing tips, Networking, Social Media
So how often do you get an invitation to connect on LinkedIn that leaves you scratching your head and wondering who on earth this so-called ‘friend’ is? When it first started happening I would often wonder if it was simply that my memory was failing me (I am getting...
by Sarah Orchard | Networking, Online marketing, Social Media, Some really useful stuff
A client and I were chatting only a few moments ago about changes to her LinkedIn profile and she happened to mention about this ‘under-the-radar’ change to your privacy settings that happended this week on LinkedIn. Did you spot it? Do you know about it?...
by Sarah Orchard | Online marketing, Polls, Small business marketing, Social Media
Over the last few weeks I have been running an online poll to ask small business owners: “Which social media option works BEST for your small business?”. I was interested to hear what small business owners were actually experiencing (not what us marketing...
by Sarah Orchard | Networking, Social Media
We’re so used to having the virtual world come to us via our computers that it’s easy to assume you can do everything from your desk, even networking. It’s true that professional networking sites such as LinkedIn are fantastically powerful, and you can develop a huge...
by Sarah Orchard | Free and low cost marketing ideas, Online marketing, Small business marketing, Social Media
Over the last few years there’s been a quantum leap by large companies and brands in how they connect with their audiences. Traditionally, huge budgets would be thrown at marketing and advertising campaigns to communicate services and product messages, but all this...
