by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Online marketing
Customer experience and how to manage it is a subject close to my heart. In my previous existence as Customer Marketing Manager at Avis I was heavily involved in working to change the customer experience and align the business behind Avis’ brand promise of ‘We Try...
by Sarah Orchard | Customer experience, Customer loyalty, Marketing tips, Small business marketing
Show your customers some love! No, I don’t mean sending them a bouquet of flowers or chocolates? Or do I? When it comes to customer retention marketing techniques, sometimes the simplest things can have the greatest impact. And many small businesses forget to do...
by Sarah Orchard | Customer experience, Customer research, Some really useful stuff
Who says you don’t get anything in life for free? Survey Monkey, is a free online survey tool and is just fantastic. It’s one of my personal favourites that I use frequently. I use it to conduct my own customer feedback and reviews. I also use it on behalf...
by Sarah Orchard | Branding, Customer experience, Marketing tips
I can’t believe how some companies treat their customers. They damage their brands and customer loyalty at every turn. The scenario…. A customer stays with them and renews their service subscription or repeat purchases, then the company charges them more...
by Sarah Orchard | Branding, Customer experience, Fruitful Marketing Ideas newsletter
An area of marketing that I’m very passionate about is pro-active management and creation of the customer experience. In my previous life(!) when I worked at the European HQ for Avis car rental, I was customer and brand champion for the business and one of the...
