by Guest Blogger | Copywriting
Guest blog from Rachel Williams, professional copywriter. So Michael Gove has just declared that anyone wanting to become a teacher will face tougher testing as of September 2013. The unions, not surprisingly, are unhappy, but I for one welcome a more robust...
by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. If it wasn’t for the fact that this particular story came so soon after Christmas I would have been tempted to think it was 1 April! I heard it first on Radio Five early one morning and then read it on the BBC...
by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. 1. Check your spelling Always my number one. Poor spelling can have such a negative impact on a business. It suggests a lack of care and poor attention to detail – what more effective way to cast doubts about a...
