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9 Ways to use Native Video for Small Business Marketing

by Sarah Orchard | Online marketing, Social Media, Video

As a small business, the emergence of native video can only be a good thing. Being able to add branded video content to the likes of Facebook and Twitter directly makes it potentially much easier to engage with your target audience. Of course, you have to cut through...

How to keep your Facebook Business page visible versus Friends!

by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media

Were you aware that Facebook has been busy making changes to its News Feed algorithms? If not, grab a coffee, get comfortable and read on, because you may need to review your Facebook marketing approach to ensure that your Facebook business page is still visible to...

What has Native Video, Periscope and a Meerkat got to do with your small business marketing? All is revealed!

by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites

Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...

Do you have an ecommerce site? Start using Facebook’s Call to Action buttons!

by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff

Never let it be said that Facebook rests on its laurels, and that can only be good news for small businesses that use Facebook business pages for marketing. We all know the importance of clear calls to action on any marketing communication. From your website to a...

How to make your Facebook page visible to non-Facebook users!

by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff

So you’ve set up a fantastic Facebook page for your business and you’re adding regular content to feed your followers’ appetite for your services or products. But what about those people who are not addicted to social media (I know, I know, controversial!) and don’t...

How to use a direct response tweet to drive your audience to action!

by Sarah Orchard | Online marketing, Social Media, Websites

Since it was launched in 2006, Twitter has grown exponentially in size and use. By the end of 2014 it was firmly established in the top 10 of websites visited, had over 500 million users and well in excess of 280 million active users. Who knows what those figures...
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