by Sarah Orchard | Online marketing, Social Media, Video
As a small business, the emergence of native video can only be a good thing. Being able to add branded video content to the likes of Facebook and Twitter directly makes it potentially much easier to engage with your target audience. Of course, you have to cut through...
by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Were you aware that Facebook has been busy making changes to its News Feed algorithms? If not, grab a coffee, get comfortable and read on, because you may need to review your Facebook marketing approach to ensure that your Facebook business page is still visible to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites
Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...
by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff
Never let it be said that Facebook rests on its laurels, and that can only be good news for small businesses that use Facebook business pages for marketing. We all know the importance of clear calls to action on any marketing communication. From your website to a...
by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff
So you’ve set up a fantastic Facebook page for your business and you’re adding regular content to feed your followers’ appetite for your services or products. But what about those people who are not addicted to social media (I know, I know, controversial!) and don’t...
by Sarah Orchard | Online marketing, Social Media, Websites
Since it was launched in 2006, Twitter has grown exponentially in size and use. By the end of 2014 it was firmly established in the top 10 of websites visited, had over 500 million users and well in excess of 280 million active users. Who knows what those figures...
