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How to keep your Facebook Business page visible versus Friends!

by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media

Were you aware that Facebook has been busy making changes to its News Feed algorithms? If not, grab a coffee, get comfortable and read on, because you may need to review your Facebook marketing approach to ensure that your Facebook business page is still visible to...

What has Native Video, Periscope and a Meerkat got to do with your small business marketing? All is revealed!

by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites

Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...

Is your website Google Mobile Friendly yet?

by Guest Blogger | Online marketing, SEO, Websites

Guest blog by Jeremy Nelson-Smith, Internet Marketing Expert From today, 21st April 2015, Google will start factoring in ‘mobile friendliness’ to its search results. This means that sooner rather than later after today web pages that are not considered ‘mobile...

How to use a direct response tweet to drive your audience to action!

by Sarah Orchard | Online marketing, Social Media, Websites

Since it was launched in 2006, Twitter has grown exponentially in size and use. By the end of 2014 it was firmly established in the top 10 of websites visited, had over 500 million users and well in excess of 280 million active users. Who knows what those figures...

How are you uploading your videos on Facebook?

by Sarah Orchard | Online marketing, Social Media, Video

So have you noticed anything different when videos pop up on your Facebook timeline. Maybe that lots of them start playing automatically? As is normal in the world of social media, things have been changing! Gone are the days of uploading videos to YouTube and then...

How to use social media to handle your customer service

by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media

Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...
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