by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
We all know and appreciate just how important email campaigns can be for a small business communicating with its customers and prospects. Getting the message right, writing great subject lines and giving recipients a reason to open the email is an ongoing challenge,...
by Sarah Orchard | Social Media
Have you heard about LinkedIn Elevate? It’s a great way of joining the dots on LinkedIn and harnessing the power of networking. It also neatly deals with previous shortcomings of this particular platform in that it no longer has to just be about individuals who happen...
by Sarah Orchard | Online marketing, Social Media, Video
As a small business, the emergence of native video can only be a good thing. Being able to add branded video content to the likes of Facebook and Twitter directly makes it potentially much easier to engage with your target audience. Of course, you have to cut through...
by Sarah Orchard | Some really useful stuff
If you regularly collaborate with colleagues, clients or business associates on projects you will love Trello! Trello is a free online project management tool that works in real time and keeps everyone involved in a project completely up to date with progress. I’ve...
by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Were you aware that Facebook has been busy making changes to its News Feed algorithms? If not, grab a coffee, get comfortable and read on, because you may need to review your Facebook marketing approach to ensure that your Facebook business page is still visible to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites
Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...
by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff
Never let it be said that Facebook rests on its laurels, and that can only be good news for small businesses that use Facebook business pages for marketing. We all know the importance of clear calls to action on any marketing communication. From your website to a...
by Guest Blogger | Online marketing, SEO, Websites
Guest blog by Jeremy Nelson-Smith, Internet Marketing Expert From today, 21st April 2015, Google will start factoring in ‘mobile friendliness’ to its search results. This means that sooner rather than later after today web pages that are not considered ‘mobile...
by Guest Blogger | Copywriting
Guest blog from Rachel Williams, professional copywriter. Serendipity is a wonderful word and I love it when I can actually find reason to use it. In the first few months of 2015 I have enjoyed a few serendipitous experiences through the work that has come my way....
by Sarah Orchard | Email marketing, Great marketing examples, Small business marketing
A while back I received a great campaign from a company called Executive Offices. Whilst their service is not something I actually need, I really admired how this company has gone about marketing itself – my own ‘marketing hat’ rarely comes off and I’d...
