by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
The answer is: it depends! We all know what it’s like to receive an email just at the right time – a reminder that your home insurance is due for renewal, great offers on summer holidays in the dark winter months when you’re dreaming of tropical beaches. Naturally, it...
by Sarah Orchard | Email marketing, Marketing tips
Has email marketing become a redundant method of communication? Using social media to engage audiences seems to have become the marketing channel of choice, but I think email is still a good tried and tested route that can work really well. Of course, the main issue...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
To be honest many of the small business owners I speak to don’t really bother to look at those pesky email campaign reports, loads of data gobbledygook, and they haven’t got the time or simply don’t know what all the data is telling them. Typically,...
