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How to use Twitter to deliver great customer service

by Sarah Orchard | Social Media

In amongst inane celebrity tweets, Twitter has quietly developed into the social platform of choice for customers to ask questions, raise customer service issues and generally complain! Recent research shows that it now outperforms Facebook in this respect – 59.3% of...

How to use social media to handle your customer service

by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media

Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...

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