by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
What’s your vision for your business in 2012? Will you continue to muddle along trying the same old marketing techniques and not getting the results you want? Or are you looking to step up your business performance and really shine? I’ve been busy over the last couple...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
Christmas is fast approaching (less than three weeks to go – eek!) and we’re all starting to turn our attention to writing lists of presents to buy, ordering the turkey, planning when to visit the relatives – it’s all about being organised and working to a fixed...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
A marketing plan belongs in the realm of large Corporates surely? Well, not really. Any business that takes itself seriously should have a marketing plan, whether it employs one, 100 or 1,000 people. Because if you don’t spend time planning, you’re actually planning...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
What’s the point of spending money with a marketing consultant when you can do your own marketing? Well apart from the fact that I’d be out of a job, there are plenty of reasons why small businesses can be more effective when they outsource their marketing. As a small...
by Sarah Orchard | Customer research, Marketing planning, Marketing tips, Small business marketing
“Who do you think they are?” Many small business owners I meet do not seem to have a clear view on this. It is a fundamental step in your marketing approach and if you get this wrong it will undermine all of your marketing efforts and investment. Do you...
