by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
A marketing plan belongs in the realm of large Corporates surely? Well, not really. Any business that takes itself seriously should have a marketing plan, whether it employs one, 100 or 1,000 people. Because if you don’t spend time planning, you’re actually planning...
by Sarah Orchard | Customer research, Marketing planning, Marketing tips, Small business marketing
“Who do you think they are?” Many small business owners I meet do not seem to have a clear view on this. It is a fundamental step in your marketing approach and if you get this wrong it will undermine all of your marketing efforts and investment. Do you...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips
“Somewhere, there is a map of how it can be done?” – Ben Stein This quote makes me smile as many clients I meet want to know where they can find such a map for their marketing! Unfortunately, there is no off-the shelf map you can buy to give your...
