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Why you can’t do everything in your small business – so don’t even try!

by Sarah Orchard | Marketing tips, Small business marketing

Last week I found myself discussing with one of my clients, a chartered accountant, the many benefits of outsourcing. It made me realise just how much of a convert I am to this way of working (now!). It took me about four years (an admission that is both shocking and...

When is the right time to ask for help with your marketing?

by Sarah Orchard | Marketing tips, Small business marketing

Do you ever worry that your marketing efforts aren’t paying off? Whether it’s the fear of where the next month’s business is going to come from and how to attract new customers, or you can’t figure out how to implement a new marketing strategy, many small business...

Outsource your marketing or do it yourself?

by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing

What’s the point of spending money with a marketing consultant when you can do your own marketing? Well apart from the fact that I’d be out of a job, there are plenty of reasons why small businesses can be more effective when they outsource their marketing. As a small...

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