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How do you celebrate a business birthday?

by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Marketing tips, Our news, Small business marketing

Well first of all it’s great news and a perfect excuse for a celebration or marketing opportunity in my book (come on, I am a marketer after all!). On a more serious note, business anniversaries or birthdays can be important milestones for your small business. They...

How do you attract rather than pursue clients for your small business?

by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Online marketing, Small business marketing, Websites

Once upon a time successful marketing was akin to ‘whoever shouts the loudest will be the most successful’. Big budgets meant expensive advertising campaigns and direct marketing, which meant companies could essentially buy themselves new customers. But there has been...

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