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LinkedIn: how effective is it at generating new business leads?

by Sarah Orchard | Marketing tips, Networking, Social Media

I really like using LinkedIn. If you’re connected to me through LinkedIn then you’ll know that I am an active user of this particular social networking tool. Not only is it a really effective way of building up contacts, it’s great for researching companies and lead...

How do you attract rather than pursue clients for your small business?

by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Online marketing, Small business marketing, Websites

Once upon a time successful marketing was akin to ‘whoever shouts the loudest will be the most successful’. Big budgets meant expensive advertising campaigns and direct marketing, which meant companies could essentially buy themselves new customers. But there has been...

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