by Sarah Orchard | Blogging, Online marketing, Social Media
Regular readers of this blog will probably have realised quite some time ago that I am a big fan of blogging as a marketing tool. I will happily wax lyrical about the importance of generating quality content, most recently in this blog article about how small...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Content marketing is all about presenting valuable, relevant and interesting content to your target audience and making them aware or your business, attracting their attention and positively engaging with them. Interest in content marketing has increased significantly...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing strategy, Online marketing, Small business marketing, Social Media, Video, Websites
There are many types of content that businesses can create and use for content marketing purposes. Which types are best for promoting your small business could vary depending on the products or services you offer and who your customers or clients are. PRWeb have...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing strategy, Small business marketing
I recently attended a really interesting seminar on content marketing. Run by Stan Woods, MD of Velocity Partners, it was a great opportunity to get some excellent insight into the shift from outbound to inbound marketing, particularly in the business to business...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Online marketing, Small business marketing, Websites
Once upon a time successful marketing was akin to ‘whoever shouts the loudest will be the most successful’. Big budgets meant expensive advertising campaigns and direct marketing, which meant companies could essentially buy themselves new customers. But there has been...
