by Sarah Orchard | Email marketing, Marketing and the law, Marketing tips, Small business marketing
My opinion is that when it comes to marketing communications, particularly email marketing, it’s always better to ask! Permission-based marketing is simply the process where your customers actively sign-up or opt-in to receive your marketing communications. It...
by Sarah Orchard | Email marketing, Some really useful stuff
I often get asked to recommend ways for my clients to produce and send email marketing campaigns. I have evaluated and used many of the email marketing software (EMS) tools aimed at small business users, including Constant Contact, Awebber, iContact, Mail Chimp, to...