by Sarah Orchard | Email marketing, Great marketing examples, Small business marketing
A while back I received a great campaign from a company called Executive Offices. Whilst their service is not something I actually need, I really admired how this company has gone about marketing itself – my own ‘marketing hat’ rarely comes off and I’d...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
Boy oh boy, email marketing is becoming hard work, isn’t it? Trying to get anyone to notice and actually open emails these days feels rather like – to use a topical Games analogy – finding yourself lining up alongside Usain Bolt in the men’s 100m final; you might be...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
How’s this for a scary statistic: 80% of the emails you send to your potential customers will be viewed and ACTIONED in the preview pane. That’s how hard email marketing has become – everyone struggles to get past the very first hurdle. And as more and more people...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather than buying in lists (that are often poor...
by Sarah Orchard | Email marketing, Marketing tips
Has email marketing become a redundant method of communication? Using social media to engage audiences seems to have become the marketing channel of choice, but I think email is still a good tried and tested route that can work really well. Of course, the main issue...
