by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Despite the current hype around social media, email marketing is still one of the most cost effective and responsive marketing approaches for every small business, no matter what sector you are in. All the research indicates that email still generates one of the...
by Sarah Orchard | Email marketing, Marketing and the law, Small business marketing
As a small business, it is easy to think that the Data Protection Act (DPA) does not apply to you – somehow you are exempt – however, the DPA applies to businesses from the largest to the smallest. Failure to comply can result in possible prosecution and...
by Sarah Orchard | Email marketing, Marketing and the law, Marketing tips, Small business marketing
My opinion is that when it comes to marketing communications, particularly email marketing, it’s always better to ask! Permission-based marketing is simply the process where your customers actively sign-up or opt-in to receive your marketing communications. It...
