by Sarah Orchard | Social Media
In amongst inane celebrity tweets, Twitter has quietly developed into the social platform of choice for customers to ask questions, raise customer service issues and generally complain! Recent research shows that it now outperforms Facebook in this respect – 59.3% of...
by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...
by Sarah Orchard | Customer experience, Customer loyalty
A Twitter post my marketing guru, Malcolm Levene prompted this post. He said: “We all want our customers to be loyal. And in order for that to occur, we must provide them with enough reasons…” So my question may seem a little odd – as many...
by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Marketing tips
Do you have a customer satisfaction survey to monitor your business performance and guage customer loyalty? Obviously if you are constantly seeking new business it sort of answers the question for you! But perhaps you simply don’t focus on customer rentention...
by Sarah Orchard | Customer experience, Customer loyalty, Marketing tips, Small business marketing
Show your customers some love! No, I don’t mean sending them a bouquet of flowers or chocolates? Or do I? When it comes to customer retention marketing techniques, sometimes the simplest things can have the greatest impact. And many small businesses forget to do...
