by Sarah Orchard | Customer experience, Customer loyalty
A Twitter post my marketing guru, Malcolm Levene prompted this post. He said: “We all want our customers to be loyal. And in order for that to occur, we must provide them with enough reasons…” So my question may seem a little odd – as many...
by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Marketing tips
Do you have a customer satisfaction survey to monitor your business performance and guage customer loyalty? Obviously if you are constantly seeking new business it sort of answers the question for you! But perhaps you simply don’t focus on customer rentention...
by Sarah Orchard | Customer experience, Customer loyalty, Marketing tips, Small business marketing
Show your customers some love! No, I don’t mean sending them a bouquet of flowers or chocolates? Or do I? When it comes to customer retention marketing techniques, sometimes the simplest things can have the greatest impact. And many small businesses forget to do...