by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather than buying in lists (that are often poor...
by Sarah Orchard | Customer experience, Small business marketing, Some really useful stuff
Finding a Customer Relationship Management (CRM) system that enables you to manage your business contacts and leads is really important but finding one that is affordable for small businesses can be tricky as the licensing can be very expensive. Highrise is such a CRM...
