by Sarah Orchard | Branding, Design and print, Marketing tips, Small business marketing
Does your business card pack the right punch? Is your website and promotional literature conveying the right branded message? Does it all say this message consistently? I often see business cards and other marketing materials that let those particular small businesses...
by Sarah Orchard | Branding, Design and print, Marketing tips
…and the answer is = ALWAYS WRITE A BRIEF! I met with one of my design agency associates last week and we were talking about working with small business clients and how they like to work to brief in and manage projects. It prompted me to share this article...
by Sarah Orchard | Branding, Customer experience, Marketing tips
I can’t believe how some companies treat their customers. They damage their brands and customer loyalty at every turn. The scenario…. A customer stays with them and renews their service subscription or repeat purchases, then the company charges them more...
by Sarah Orchard | Branding, Customer experience, Fruitful Marketing Ideas newsletter
An area of marketing that I’m very passionate about is pro-active management and creation of the customer experience. In my previous life(!) when I worked at the European HQ for Avis car rental, I was customer and brand champion for the business and one of the...
by Sarah Orchard | Branding, Customer experience
Well some would argue “Most definitely”. Others might say “No, who do you think you are Nike!” “Aren’t slogan’s a bit cheesy these days?”. Well I would say as a minimum you need to make it crystal clear, what it is that...
