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How can I get a bigger audience for my blog?

by Sarah Orchard | Blogging, Marketing tips, Social Media

So you’ve got a blog but how big is your audience and how can you attract more readers? Well, it’s a simple answer – your content is king. Of course, the reality is that it can be a challenge to come up with relevant and engaging content – hands up anyone...

How do I measure if blogging is actually working?

by Sarah Orchard | Blogging, Marketing tips, Social Media

Blogging, as we all well know, is a great way of connecting with an audience, but it’s really important to measure how well your blog performs, if only to justify the time you spend on it and demonstrate its marketing value. There are a number of blog measurement...

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