by Sarah Orchard | Branding, Customer experience, Fruitful Marketing Ideas newsletter
An area of marketing that I’m very passionate about is pro-active management and creation of the customer experience. In my previous life(!) when I worked at the European HQ for Avis car rental, I was customer and brand champion for the business and one of the...
by Sarah Orchard | Branding, Customer experience
Well some would argue “Most definitely”. Others might say “No, who do you think you are Nike!” “Aren’t slogan’s a bit cheesy these days?”. Well I would say as a minimum you need to make it crystal clear, what it is that...