Airship with "Buy Now" messageHave you noticed adverts following you around on the web? Or online adverts that appear to know what you are interested in?!

This is called behavioural targetting and is a step change in the sophistication and precision of online advertising. Some people object to this somewhat ‘Big Brother’ approach but as a marketer and a consumer, I would prefer to receive adverts that are relevant, engaging and of particular interest to me rather than mass, blanket adverts for things I have no interest in at all.

What do you think?

See what myself and a few fellow marketing experts think on this subject….