Have you noticed adverts following you around on the web? Or online adverts that appear to know what you are interested in?!
This is called behavioural targetting and is a step change in the sophistication and precision of online advertising. Some people object to this somewhat ‘Big Brother’ approach but as a marketer and a consumer, I would prefer to receive adverts that are relevant, engaging and of particular interest to me rather than mass, blanket adverts for things I have no interest in at all.
What do you think?
See what myself and a few fellow marketing experts think on this subject….