Twitter logoMeasuring the return on investment (ROI) of your social media campaigns can be difficult and even large corporates and the Big Brands find it very hard to accurately calculate what their spend has generated for them.

One free web tool that enables you to enter your relevant search terms and track the results of a social media campaign against metrics like, strength, passion and reach, is called Social Mention. Worth having a look at and it also allows you to set up the Social Media equivalent of Google Alerts.

Now most of our small business social media activity will be a tiny blip on the social media universe so I also suggest you look at things like optimised landing pages on your website to make sure you can accurately see where the traffic for all that Twitter, Facebook and LinkedIn activity is actually doing for your small business.

What tools or techniques do you use to monitor your social media activity? Please share you top tips with everyone!