by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...
by Sarah Orchard | Online marketing, Social Media, Video
So you’ve made sure your business has a page on Facebook, you’re posting regularly – but are you using that presence to its best effect? In a previous article about Facebook business pages, I mentioned that visual content is five times more effective in engaging...
by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff
Well you might think it’s almost impossible to know, but a rather clever tool called Tweriod will tell you exactly what you want to know. Sign up using your Twitter account and Tweriod will analyse your followers and their Twitter behaviour, specifically your...
by Sarah Orchard | Marketing tips, Social Media
Recently, I’ve been talking to quite a few of my clients about Pinterest and I discovered that it’s potential value to their businesses was actually a bit of a mystery to them. So for this article I thought it might be useful to explain how Pinterest can be used. What...
by Sarah Orchard | Blogging, Marketing and the law, Marketing strategy, Online marketing, Small business marketing, Social Media
I attended an excellent seminar last month on Social Media and the Law. Run by Stevens & Bolton, a Guildford-based legal firm, the seminar reminded me of a really important fact that I know but hadn’t thought about for a while: most of what you post online as an...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing and the law, Small business marketing, Social Media, Websites
It’s all too easy isn’t it, to sit at your laptop and write something in the heat of the moment – an email of complaint or perhaps even a tweet or Facebook update having a moan or sarky comment about someone or the quality of service received from a...