by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing strategy, Online marketing, Small business marketing, Social Media, Video, Websites
There are many types of content that businesses can create and use for content marketing purposes. Which types are best for promoting your small business could vary depending on the products or services you offer and who your customers or clients are. PRWeb have...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing, Video
I recently set myself a bit of a challenge. Actually, it’s the kind of thing I might suggest of many clients – and, I admit it, it’s far easier to ask someone else to do it than it is to do it for yourself. Isn’t that always the way! 🙂 I’ve been wanting to...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing strategy, Small business marketing
I recently attended a really interesting seminar on content marketing. Run by Stan Woods, MD of Velocity Partners, it was a great opportunity to get some excellent insight into the shift from outbound to inbound marketing, particularly in the business to business...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Social Media
The pressure to use social media is great for every small business owner. After all, it’s free isn’t it? Well it isn’t truly free as we all know, as it takes up a considerable amount of our time and the expectation to keep up with the business...
by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Recently, I’ve been discussing with a number of clients the merits of direct mail and it’s made me do some serious thinking, hence this article. If your email inbox is groaning under the weight of messages – both genuine and spam – as mine is, you’ll be well aware...
by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Over the years I have met countless business owners. And the ones I enjoy meeting most are those who positively exude passion and energy for their business, are excited and enthusiastic about what the future holds, and simply need an expert marketing guiding hand to...