by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
Christmas is fast approaching (less than three weeks to go – eek!) and we’re all starting to turn our attention to writing lists of presents to buy, ordering the turkey, planning when to visit the relatives – it’s all about being organised and working to a fixed...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips, Small business marketing
A few weeks ago I was asked to be a guest expert on a marketing panel and the very last question of the night, after a fantastic and inspiring debate on a wide variety of marketing topics, was: “What do you think will be the biggest marketing challenge for small...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
A marketing plan belongs in the realm of large Corporates surely? Well, not really. Any business that takes itself seriously should have a marketing plan, whether it employs one, 100 or 1,000 people. Because if you don’t spend time planning, you’re actually planning...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips
“Somewhere, there is a map of how it can be done?” – Ben Stein This quote makes me smile as many clients I meet want to know where they can find such a map for their marketing! Unfortunately, there is no off-the shelf map you can buy to give your...