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Tweets now appear in Google search – what does this mean for your small business?

by Sarah Orchard | Social Media

Social media is constantly evolving and it can be a challenge to keep up with all the developments. One of the more notable recent developments was a deal quietly made between Google and Twitter back in February 2015. The deal gives the giant of search engines access...

Black Friday: 7 easy marketing ideas for small business

by Sarah Orchard | Customer loyalty, Fruitful Marketing Ideas newsletter, Great marketing examples, Online marketing

Well it’s finally almost here and Black Friday officially lands globally tomorrow, followed close on its heels by Cyber Monday, and it seems to have become a fixed marketing day in the Christmas sales ramp-up. But is it a successful ploy for retail businesses...

How to get more of your pins found on Pinterest?

by Sarah Orchard | Online marketing, SEO, Social Media

So, you’re using Pinterest. It makes you one of 70 million users, which is a phenomenal number. And here are a few more numbers to contemplate – there are over 30 billion pins on Pinterest and some 750 million pin boards. Does anyone hear alarm bells ringing yet? Yep,...

How to use images in your email campaigns to get better results

by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips

We all know and appreciate just how important email campaigns can be for a small business communicating with its customers and prospects. Getting the message right, writing great subject lines and giving recipients a reason to open the email is an ongoing challenge,...

LinkedIn Elevate: how your employees can help spread your marketing message

by Sarah Orchard | Social Media

Have you heard about LinkedIn Elevate? It’s a great way of joining the dots on LinkedIn and harnessing the power of networking. It also neatly deals with previous shortcomings of this particular platform in that it no longer has to just be about individuals who happen...
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