by Sarah Orchard | Social Media
Social media is constantly evolving and it can be a challenge to keep up with all the developments. One of the more notable recent developments was a deal quietly made between Google and Twitter back in February 2015. The deal gives the giant of search engines access...
by Sarah Orchard | Customer loyalty, Fruitful Marketing Ideas newsletter, Great marketing examples, Online marketing
Well it’s finally almost here and Black Friday officially lands globally tomorrow, followed close on its heels by Cyber Monday, and it seems to have become a fixed marketing day in the Christmas sales ramp-up. But is it a successful ploy for retail businesses...
by Sarah Orchard | Online marketing, SEO, Social Media
So, you’re using Pinterest. It makes you one of 70 million users, which is a phenomenal number. And here are a few more numbers to contemplate – there are over 30 billion pins on Pinterest and some 750 million pin boards. Does anyone hear alarm bells ringing yet? Yep,...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
We all know and appreciate just how important email campaigns can be for a small business communicating with its customers and prospects. Getting the message right, writing great subject lines and giving recipients a reason to open the email is an ongoing challenge,...
by Sarah Orchard | Social Media
Have you heard about LinkedIn Elevate? It’s a great way of joining the dots on LinkedIn and harnessing the power of networking. It also neatly deals with previous shortcomings of this particular platform in that it no longer has to just be about individuals who happen...
