by Sarah Orchard | Email marketing, Marketing and the law, Small business marketing
As a small business, it is easy to think that the Data Protection Act (DPA) does not apply to you – somehow you are exempt – however, the DPA applies to businesses from the largest to the smallest. Failure to comply can result in possible prosecution and...
by Sarah Orchard | Email marketing, Marketing and the law, Marketing tips, Small business marketing
My opinion is that when it comes to marketing communications, particularly email marketing, it’s always better to ask! Permission-based marketing is simply the process where your customers actively sign-up or opt-in to receive your marketing communications. It...
by Sarah Orchard | Marketing and the law, Marketing promotions, Some really useful stuff
If you run promotions or use free prize draws in your marketing, you need to ensure you pick your winner inpartially and at random. But how can you do this with ease? Ideally you should get someone who is not directly connected with your business to pick the winner...
by Sarah Orchard | Email marketing, Marketing and the law, Online marketing, Small business marketing, Social Media
I’ve posted this as I wrote about this in my email newsletter back in September and someone asked me recently for the details again. Very important change for all businesses even us small ones! A major change has been announced (August 2010) by the Advertising...