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Category Archives: Branding
Branding – a virtual pinboard to help you create a mood board
Let your creative side shine with this handy virtual pinboard. Collect images and ideas to inspire you or simply to share with your logo or web designer. A really simple but useful online tool!
How your business branding defines your profit potential
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. … Continue reading
Posted in Branding, Customer experience, Design and print, Small business marketing
Tagged branding, logo design, visual identity
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Designing a logo – what’s in a colour?
I work with many clients on developing their brand identity or refreshing a tired or out of date current logo. Colours are one of the important elements of a logo and can help to create an appealing brand for your target … Continue reading
Posted in Branding, Design and print, Some really useful stuff
Tagged branding, business branding, colour hunter
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Is your business branding letting you down?
Does your business card pack the right punch? Is your website and promotional literature conveying the right branded message? Does it all say this message consistently? I often see business cards and other marketing materials that let the small businesses down. When you … Continue reading
Posted in Branding, Design and print, Marketing tips, Small business marketing
Tagged brand fit, brand promise, branding, business branding, business cards
1 Comment
Will you be sending an e-card or real ones this Christmas?
I just received a side-splittingly amusing e-card video from one of my suppliers- thank you Pull Digital! You look very cheeky as Christmas Elfs. Great stuff. It appears that more and more businesses and individuals are choosing to save the environment and benefit charity … Continue reading
Posted in Branding, Some really useful stuff
Tagged branding, Christmas, Christmas cards, e-cards
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How do you get the best results from your graphic or web designer?
…and the answer is = ALWAYS WRITE A BRIEF! I met with one of my design agency associates last week and we were talking about working with small business clients and how they like to work to brief in and manage … Continue reading
Posted in Branding, Design and print, Marketing tips
Tagged brand promise, branding, design, design brief, print brief, printing
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Do you use loyalty pricing in your business?
I can’t believe how some companies treat their customers. They damage their brands and customer loyalty at every turn. The scenario…. A customer stays with them and renews their service subscription or repeat purchases, then the company charges them more than the … Continue reading
Have you reviewed your Customer Journey yet?
An area of marketing that I’m very passionate about is pro-active management and creation of the customer experience. In my previous life(!) when I worked at the European HQ for Avis car rental, I was customer and brand champion for the business … Continue reading
Do you really need a marketing slogan?
Well some would argue “Most definitely”. Others might say “No, who do you think you are Nike!” “Aren’t slogan’s a bit cheesy these days?”. Well I would say as a minimum you need to make it crystal clear, what it … Continue reading
Posted in Branding, Customer experience
Tagged Avis, brand, brand promise, branding, marketing slogan, slogan, We try harder
2 Comments
Use your business cards to showcase what you do!
I am a huge fan of Moo and I’ve recently created some mini cards for myself to use to promote my Urchin Jewellery designs (mad spare time hobby, for when I get some spare time!!). This design and print self-serve website … Continue reading
Posted in Branding, Marketing tips, Small business marketing, Some really useful stuff
Tagged branding, business cards, design, marketing
1 Comment
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