by Sarah Orchard | Marketing tips, Small business marketing, Social Media
I recently appeared on a panel debate and this great question came up from a member of the audience. For small businesses it can be a major dilema. With limited time and people resources to manage their social media activity including Twitter, it can mean it’s a...
by Sarah Orchard | Social Media, Some really useful stuff
To get real benefit out of Twitter (Facebook, LinkedIn or in fact any other social media), make sure you are selective on who you Follow and to build relationships, rather than just go for auto-follows and reciprocal follows. It isn’t just about who can get the...
by Sarah Orchard | Social Media, Some really useful stuff
It’s frustrating you have a message that really warrants more than 140 characters and yet Twitter restricts you from saying it all! Well there is help at hand… There is a handy tool called Twitlonger which allows you to write posts longer than the 140...
by Sarah Orchard | Social Media, Some really useful stuff
You spend hours on Twitter and wonder if you will ever get meaningful returns on your time and energy! Are you having any impact? Twitter can be a useful tool in your marketing toolkit but how do you know if you are using it effectively. This handy Twitter Grader tool...
by Sarah Orchard | Social Media, Some really useful stuff
There are so many tools out there to help automate and manage your social media networks and marketing activity. These can be a real time saver and my particular favourite is Hootsuite. It has a really easy to use interface and provides you with the ability to forward...