by Guest Blogger | Blogging, Copywriting, SEO, Small business marketing, Social Media
Guest blog from Rachel Williams, professional copywriter. So have you been reading about Veg in the last few weeks? I was intrigued when the BBC ran a story about a schoolgirl’s blog about school dinners being banned by Argyll and Bute Council – a move that was...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Online marketing, Small business marketing, Websites
Once upon a time successful marketing was akin to ‘whoever shouts the loudest will be the most successful’. Big budgets meant expensive advertising campaigns and direct marketing, which meant companies could essentially buy themselves new customers. But there has been...
by Sarah Orchard | Online marketing, Polls, Small business marketing, Social Media
Over the last few weeks I have been running an online poll to ask small business owners: “Which social media option works BEST for your small business?”. I was interested to hear what small business owners were actually experiencing (not what us marketing...
by Sarah Orchard | Blogging, Online marketing, Social Media
Can there really be a good or bad time to publish a blog? For some people blogs might be a spontaneous action – have a thought, expand on it, publish it. But if you’re a small business using blogs as part of your marketing, you need to take a slightly more considered...
by Sarah Orchard | Free and low cost marketing ideas, Online marketing, Small business marketing, Social Media
Over the last few years there’s been a quantum leap by large companies and brands in how they connect with their audiences. Traditionally, huge budgets would be thrown at marketing and advertising campaigns to communicate services and product messages, but all this...