by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing and the law, Small business marketing, Social Media, Websites
It’s all too easy isn’t it, to sit at your laptop and write something in the heat of the moment – an email of complaint or perhaps even a tweet or Facebook update having a moan or sarky comment about someone or the quality of service received from a...
by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Recent research carried out in association with the Centre for Economic and Business Research (CEBR) has shown that SMEs are losing out on up to £122 billion in sales revenue. And the reason? Failure to market themselves effectively and efficiently. The research found...
by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Small business marketing
I was recently driving home from a client meeting when I noticed I was following a car for a local business that was attractively sign written and company branded. I think this can be a very effective marketing technique for certain business types. After all you now...
by Sarah Orchard | Great marketing examples, Marketing planning, Small business marketing, Some really useful stuff
Have you discovered the great online marketing content and resources at Google – Think Insights? Now strictly speaking the content is aimed at us marketers, as it brings together industry trends, insights, and research from the most compelling thought leaders,...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Content marketing is all about presenting valuable, relevant and interesting content to your target audience and making them aware or your business, attracting their attention and positively engaging with them. Interest in content marketing has increased significantly...
by Sarah Orchard | Marketing tips, Small business marketing, Social Media
I have a lot of time for LinkedIn, it’s always been a very useful way of building my network of contacts – both clients and business associates. And I really love the Skills and Expertise section that was introduced a couple of years ago; it’s great for giving a...