by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...
by Sarah Orchard | Marketing tips, Small business marketing, Some really useful stuff, Websites
You use the five second test of course! UsabilityHub’s nifty online testing platform (Fivesecondtest) is a great way to test a web page design, layout or wireframes for a new site or email optimised landing page. All you need to do is upload a screenshot or PDF visual...
by Sarah Orchard | Blogging, Marketing and the law, Marketing strategy, Online marketing, Small business marketing, Social Media
I attended an excellent seminar last month on Social Media and the Law. Run by Stevens & Bolton, a Guildford-based legal firm, the seminar reminded me of a really important fact that I know but hadn’t thought about for a while: most of what you post online as an...
by Sarah Orchard | Great marketing examples, Online marketing, Small business marketing, Websites
Well if you don’t, you really should! Now bear with me on this train of thought… There’s a small independent retail toy shop near my home that I regularly walk past. I am always really impressed by just how well the staff ‘dress’ the windows each season or...
by Sarah Orchard | Customer experience, Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Websites
There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the ‘go’ and being able to access their life in the palm of their hand makes it all a bit easier. But does your website do the same for...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Well how has January been for you? Are you feeling invigorated and motivated for the 11 months ahead? Or feeling the gloom (that’s mainly the weather it has to be said!) and pressure of expectation that January can bring. I have to say I don’t particularly...