by Guest Blogger | Copywriting, Marketing tips, Online marketing, SEO
A guest blog from Rachel Williams, professional copywriter. In my last post I shared my top 10 tips for writing good content, but made no mention of search engine optimisation (SEO) – a deliberate omission because it’s worthy of its own article. So this article should...
by Guest Blogger | Marketing tips, Online marketing, SEO, Small business marketing
A guest blog from Internet Marketing Expert, Jeremy Nelson-Smith Anyone who’s been in business for a while knows that two of the absolute ‘must-haves’ for success are: 1. Getting new customer or clients 2. Keeping them coming back for more For most...
by Sarah Orchard | Online marketing, SEO, Some really useful stuff
I’m a great fan of anything I can find for free that makes running and marketing small businesses even easier. One of the most over-looked tools, again from the lovely Google, are Google Alerts. This great tool enables you to monitor the web for absolutely...
by Guest Blogger | Marketing tips, Online marketing, SEO, Some really useful stuff
A guest blog from Internet Marketing Expert, Jeremy Nelson-Smith Knowing which links on your website are being clicked on, and just as importantly which are not, can help you enormously in deciding how best to optimise your web pages for maximum conversion...
by Sarah Orchard | Free and low cost marketing ideas, Online marketing, SEO, Small business marketing
So what is Hyperlocal Marketing? Local marketing that is more local than, um, local. What was wrong with the definition, local marketing? Did we all get bored of it? I was recently interviewed by a journalist as a marketing expert for small businesses on this topic...
by Sarah Orchard | Online marketing, SEO, Small business marketing, Some really useful stuff, Websites
I met a client a couple of week’s ago who said they never had time to look at their web stats (and they ran an online retail business – eek). This prompted me to write this post in my Some Really Useful Stuff section. If your answer is ‘No’,...